3× qualified meetings in 60 days
How a Series A HR tech company went from 8 qualified meetings per month to 26 — without adding headcount — by matching with a dedicated outsourced SDR through sdr.so.
The challenge
The company had two AEs closing deals but no dedicated top-of-funnel. Both AEs were spending 40% of their time on prospecting, leaving less time for demos and follow-up. The VP of Sales needed pipeline to grow without adding a full-time hire that would take six months to ramp.
The solution
sdr.so matched them with an SDR who had three years of experience selling HR software to mid-market operations and HR leaders. In week one, the SDR learned the product, built a target account list of 400 companies, and wrote five cold email sequences tailored to three buyer personas. LinkedIn outreach was layered in at week three.
The results
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Qualified meetings per month grew from 8 to 26 within 60 days.
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AEs reclaimed 40% of their time, closing rate improved by 18% within the same quarter.
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Cold email reply rate hit 28% — double the industry benchmark — by week six.
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$1.2M in new pipeline was generated in the first quarter of the engagement.