We built sdr.so because outsourced sales was broken.
We spent years running SDR teams inside B2B SaaS companies. When budgets tightened and headcount froze, we tried outsourcing lead generation. What we got was a list of email addresses, a junior rep reading off a script, and a report full of activity metrics that meant nothing.
So we built the thing we wished existed. A service that gives you a real SDR — someone who actually knows your product, works exclusively for you, and is held accountable to pipeline, not tasks.
Our mission
We exist to make high-quality outsourced B2B lead generation accessible to every funded startup and scale-up — not just the companies that can afford a full in-house sales team.
That means being selective about the SDRs we represent, transparent about what they deliver, and honest when something isn't working. We don't hide behind volume metrics or vanity reports. You see exactly what your SDR is doing and exactly what it's producing.
What we believe
SDRs are professionals, not temps
We treat every SDR in our network as a career professional — not a disposable headcount. Better SDRs produce better results for clients.
Quality beats volume, every time
We match a handful of high-quality SDRs to the right clients. We will never scale by lowering our bar.
Transparency builds trust
You see the same data we see — open rates, reply rates, meetings booked. No vanity metrics, no smoke and mirrors.
We only win when you do
Our business only grows when clients renew. That's why we're obsessively focused on your pipeline, not just our contracts.
The team
Marcus Reid
Co-founder & CEO
Former VP of Sales at two Series B SaaS companies. Spent 10 years building and leading SDR teams before founding sdr.so.
LinkedInSofia Chen
Co-founder & Head of Talent
Built the SDR recruiting function at a top-20 US staffing agency. Designed the vetting process that every sdr.so SDR goes through.
LinkedInJames Okafor
Head of Client Success
Former enterprise AE who ran outsourced lead generation programmes for Fortune 500 clients. Knows what good outreach looks like from the buyer's side.
LinkedIn