EMEA pipeline built from zero in 90 days
A US-based enterprise SaaS company needed to validate demand in EMEA before committing to a local hire. sdr.so matched them with an SDR experienced in EMEA enterprise sales who built the pipeline — and the playbook — from scratch.
The challenge
The company had strong US revenue and wanted to validate EMEA demand before investing in a local team. Hiring a local VP of Sales without knowing whether the product would land in the market was too risky. They needed an SDR who understood EMEA enterprise procurement, cultural nuances, and GDPR-compliant outreach.
The solution
sdr.so matched them with a London-based SDR with five years of enterprise outbound experience across the UK, DACH, and Benelux markets. The SDR built EMEA-specific sequences, adapted the value proposition for regulatory context, and targeted procurement decision-makers at companies of 1,000+ employees. A weekly pipeline review kept the client's CRO informed throughout.
The results
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£820K in EMEA pipeline was generated in the first 90 days.
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Six countries were covered: UK, Germany, Netherlands, France, Sweden, and Denmark.
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The SDR's work formed the basis of the company's EMEA outreach playbook used by the subsequent local hire.
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The client renewed at the end of month three and expanded to a two-SDR EMEA team by month six.